Drive Strong, Sustained Revenue with Strategic Customer Relationships

Having the tools necessary to increase customer satisfaction and successfully manage your relationships is essential. ADP CRM can help your automotive dealership reach out to more people and track those leads. All you have to do is turn them into customers.

Our fully-loaded Customer Relationship Management (CRM) software provides:

  • Lead Management – Consolidate all leads into a single, easy-to-use database, assign new lead responsibilities, track statuses, respond to requests, and analyze important information
  • Business Development (BDC®) – Automate follow-ups and remind your customers to return to your dealership—for service, maintenance or an additional vehicle
  • Campaign Management – Create and execute campaigns efficiently, while keeping tabs on responses and profits, so you can repeat your most successful campaigns
  • Customer Management – Capture more Sales and Service opportunities and better understand the ‘lifetime value’ of each customer by keeping each Service visit and sale stored in one easy-to-access database
  • Direct Marketing Services – Design, print and mail high-impact marketing pieces in a matter of minutes from our easy-to-use, template-based system

Make ADP CRM even more effective for your automotive dealership with the following options:

  • Data Mining – Spot and respond to trends with simple customer activity and campaign result reports, helping you better spend your Marketing dollars
  • Premier Strategic Consultants – Receive guidance from an automotive industry expert who thoroughly understands ADP CRM, so you can capitalize on your Marketing investments

ADP CRM gives you instant access to customer and prospect history, which you can use to increase profitability and overall customer satisfaction.

Manage your leads anytime, anywhere

ADP CRM gives you the tools you need to manage leads and turn them into sales. Easy to use mobile workflows help you manage leads from mobile devices, tablets or your home computer, enter, update and manage your leads from anywhere at any time.

With mobile capabilities, you can:

  • See all of your leads, including Sales, Parts and Service
  • Search vehicle inventory and add a vehicle to a lead
  • Add a follow-up task while working the lead
  • Update the Road to Sale with a few finger taps
  • Use email templates for added convenience

Integration that Drives Revenue

Integration of your CRM with other Front Office solutions helps your employees be more productive and gives you greater insight into the entire workflow from beginning to end.

ADP CRM drives even more results throughout your automotive dealership thanks to integration with these other ADP solutions:

  • ADP Telephony in the Cloud – Access customer records in seconds, including follow-ups and Service reminders, and easily record customer calls and replay them from the Call Log in the Customer Profile for training or security purposes
  • Lot Management Equity – View the vehicle equity position throughout ADP CRM and build targeted campaigns
  • Lot Management – Request and receive appraisals from within your Sales workflow in ADP CRM and ADP Desking
  • ADP Desking – Quickly create the 1st Pencil with integration of the customer's information and vehicle
  • CustomerTouch® – Contact customers in your ADP CRM database using automated voice, email or text messaging

ADP CRM makes it easy to improve the return on investment (ROI) of your marketing campaigns through efficient customer targeting. This integrated software also keeps your customers happy and coming back by improving communication between customers and dealers.

  • Easily capture leads from any source
  • Build more revenue by maximizing your existing Service customers with targeted customized campaigns
  • Streamline your process by integrating other ADP Front End solutions to create a single, streamlined deal workflow

Logging 100% of your leads has been a challenge ever since CRM software was created. We have solved this issue by integrating ADP Telephony in the Cloud with your ADP CRM. Not only is it easy for Sales Representatives to use, but it is automated … customers’ information transfers directly into your system with a click of the mouse.