Stop Wasting Good Money on Bad Data
Simple, back of the napkin numbers show that anywhere from 25-33% of once valid consumer/vehicle relationships expire.* Yet you keep mailing Service Department information to customers who did not buy from your dealership or no longer have the vehicle on record. This is a waste of valuable marketing dollars.
Considered an essential component of any dealer CRM program, VIN Cleanse is a fully automated data cleansing service that uncouples and refreshes your customer/vehicle relationships. VIN Cleanse disconnects the vehicle from the customer if the vehicle is no longer owned by that customer, providing you a cleaner vehicle and customer list for your marketing efforts.
- Gathers data from your DMS
- Automatically disconnects the outdated data and updates your records
- Helps you get the most from your customer communications spend
*Based on an a study be Experian Automotive
How VIN Cleanse Works
Every six months, VIN Cleanse pulls all dealer customer records that have a vehicle association and the VINs for those vehicles. Prior to running VIN Cleanse the first time, ADP works with you to determine the delete disconnect rules for the service as well as the level of automation that will be applied to the process. Which vehicle/owner relationships may be cleaned?
Take a look:
- Vehicles out of operation
- Vehicles that have experienced a title change since the last transaction with the dealership
- Vehicles whose current owner last name does not match the last name of the customer
- Vehicles whose current owner zip code does not match the zip code of the customer
- And much more
Do you really want to be spending your marketing dollars on these customers?