Make the most of your website with ADP’s Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
You spent the money to create a website, but if you’re taking the “if you build it, they will come” approach to getting people to your site, you need ADP’s Search Engine Optimization (SEO) and Search Engine Marketing (SEM) services.
ADP’s SEO team helps you build your website around keywords and web strategies, which make your site easier for search engines like Google and Yahoo to find and list. The results: higher, unpaid (organic) rankings on search results pages, which translates into more traffic on your website.
While SEO builds web traffic through search engine results pages, SEM takes a more active approach, advertising your website on search engines to deliver more web and showroom traffic, leads, and opportunities to sell cars. Our SEM team helps you create the keywords, ad copy, landing pages—everything—you need to have a successful campaign and make the most of your website.
Bring more people to your website with ADP’s SEO and SEM services
There are two key ways to bring more people to your website, and ADP can help you with both:
Use ADP’s Search Engine Optimization (SEO) services to bring in unpaid (organic) leads from search engines; with SEO, we’ll:
- Design your site around appropriate keywords for your dealership and your area
- Make your website easier to find and more attractive to search engines like Google, Yahoo, and MSN
- Help your site rank higher on results pages, becoming more visible to search engine users
Let ADP’s Search Engine Marketing (SEM) design search campaigns that deliver results; we’ll:
- Help you pick the right keyword, bidding, and day part strategies.
- Create the ad copy, landing pages, and pay-per-click (PPC) structure to keep your ads running at their best
- Report on click through rates (CTR), conversions, and more—letting you know which ads, keywords, and strategies are working so you can make the best possible decisions for your budget
More, your ADP Search team will help you analyze the reports, so you know exactly what they mean for your business and what you can do to improve your results… helping you bring more people to your website every day.