Staying in touch with customers has never been easier or more cost-effective
Newsletter readers are simply more aware of your dealership because you’re staying in front of them. Take advantage of ADP’s eNewsletter solution, and we’ll create an electronic monthly newsletter you can use to build awareness, which improves customer loyalty, retention, and referrals.
ADP’s eNewsletter is also a cost-effective alternative, avoiding the production and mailing costs that accompany more traditional communication methods. Your newsletter will include OEM, regional, and dealership news; provide lifestyle and vehicle articles; and discuss a service topic each month—all created specifically for your dealership. You’ll stay in front of your customers and prospects, drive more traffic to your website, and create more sales opportunities. Only ADP’s eNewsletter also includes a Live Chat button, letting customers contact you instantly.
Increase customer loyalty, retention, and referrals with a monthly eNewsletter from ADP
A monthly eNewsletter will give your readers a wide variety of engaging content to choose from: news from your manufacturers, Service news and coupons, and more. What else will your ADP eNewsletter do?
- Drive more traffic to your website with Navigation Bars that link readers directly to the pages they want
- Add video test drives to your newsletter so readers can take an online tour
- Let customers contact your dealership immediately with a Live Chat button right in the newsletter
- Support your brand with
- A customized banner for your dealership name and logo
- Professionally designed and written graphics and articles
- Customer targeting—customers select what they want to hear about, and newsletters are customized for them
Beyond that, ADP’s eNewsletter solution gives you comprehensive reporting, so you’ll know exactly how many of your newsletters were opened, which articles were read, which coupons were downloaded, how many folks opted out, and much more. From there, you can tweak future eNewsletters to get better results. The best part is that ADP does all the work for you, so you can increase customer loyalty, retention, and referrals.